Multiple Geofences Drive More Engagement!

When it comes to hyper-local marketing, geofencing is a game-changer. By creating a virtual perimeter around your store, you can send timely notifications to shoppers as they pass by, turning nearby foot traffic into paying customers. But here’s the real secret: using just one geofence limits your potential. The real power comes when small retailers set up multiple geofences.

Why? Because not every customer journey starts right outside your door.

Imagine you run a pizza shop or a café. A single geofence around your store only engages people already walking by. That’s useful, but what about commuters leaving the train station two blocks away? Or office workers heading to their parking garage at the end of the day? By placing additional geofences at those high-traffic points, you can reach customers before they get close to your store, nudging them to choose you over another option.

Here are the key benefits of multiple geofences:

1. More touchpoints = more engagement: Instead of relying on a single “catch zone,” multiple geofences let you engage customers at different stages of their journey, commute, lunch break, or shopping trip.

2. Smarter targeting: Different geofences can deliver different messages. For example, target office workers near the station with a morning coffee deal, while shoppers near your store see a lunch special.

3. Higher conversion rates: By reaching people earlier in their decision-making, you increase the chance they’ll walk into your store instead of passing by.

4. Competitive advantage: With multiple geofences, you’re not just waiting for customers to find you, you’re intercepting them before competitors can.

For small retailers, engagement isn’t about shouting louder, it’s about being present at the right place and the right time. With multiple geofences, you expand your reach, increase your relevance, and turn more passersby into loyal customers.

Because in today’s world, one geofence is good, but more is better.